Noom Review: A Comprehensive Look at the Popular Weight Loss App

Noom is a mobile app that is designed to help people lose weight and maintain a healthy lifestyle. It is a psychology-based program that focuses on behavior change, rather than just dieting. The app provides users with personalized coaching, education, and support to help them achieve their weight loss goals.


Noom's approach to weight loss is based on the idea that sustainable results come from making small, consistent changes to your lifestyle. The app helps users track their food intake, exercise, and weight loss progress, and provides them with daily articles and tips to help them stay motivated. The program also includes a virtual coaching team that provides users with support and guidance throughout their weight loss journey.

Overall, Noom is a comprehensive weight loss program that is designed to help users achieve sustainable results. The app's focus on behavior change, rather than just dieting, makes it a unique and effective weight loss solution. In the following sections, we will take a closer look at what Noom is, how it works, and its effectiveness.

Key Takeaways

  • Noom is a mobile app that focuses on behavior change to help people lose weight and maintain a healthy lifestyle.
  • The app provides personalized coaching, education, and support to help users achieve their weight loss goals.
  • Noom's approach to weight loss is based on making small, consistent changes to your lifestyle, rather than just dieting.

What Is Noom?



Program Overview

Noom is a mobile health app subscription service that aims to help people lose weight and develop healthier habits. The app has been downloaded over 45 million times and has received over 45,000 five-star reviews. Noom's program is designed to help users make sustainable lifestyle changes through a combination of personalized coaching, tracking tools, and educational resources.

Noom's program is divided into three phases, each of which is designed to help users develop new habits and build on their progress. The first phase, called "Foundations," focuses on building a strong foundation of healthy habits, such as tracking food intake and increasing physical activity. The second phase, called "Healthy Weight," focuses on developing healthy eating habits and establishing a healthy weight range. The final phase, called "Lifelong Maintenance," focuses on maintaining healthy habits and weight over the long term.

Philosophy and Approach

Noom's philosophy is based on the idea that successful weight loss and healthy habit development require a holistic approach that addresses both the physical and psychological aspects of health. The app's approach is rooted in cognitive-behavioral therapy (CBT), which is a form of talk therapy that helps people identify and change negative thought patterns and behaviors.

Noom's program includes a variety of features designed to support users in their weight loss and healthy habit development goals. These features include personalized coaching, daily articles and quizzes, food and exercise tracking, and a supportive community of other Noom users.

Overall, Noom's program is designed to help users make sustainable lifestyle changes that can lead to long-term weight loss and improved health outcomes.

How Noom Works



Noom is a mobile health app subscription service that aims to help people make behavioral changes to live healthier. It combines meal and exercise tracking with virtual coaching and education.

User Experience

Noom's user experience is designed to be intuitive and easy to use. Users are greeted with a personalized dashboard that displays their daily calorie budget, food log, and exercise log. The app also features a color-coded food system that categorizes foods based on their caloric density.

Dietary Tracking

Noom's dietary tracking feature allows users to log their meals and snacks throughout the day. The app's food database includes a wide range of foods, from fresh produce to packaged snacks. Users can also scan the barcode of packaged foods to quickly log their meals.

Behavioral Coaching

Noom's behavioral coaching is one of its key features. The app assigns users a personal coach who provides guidance and support throughout their weight loss journey. Coaches use evidence-based techniques to help users make sustainable lifestyle changes. These techniques include cognitive-behavioral therapy, mindfulness, and motivational interviewing.

Noom's coaching also includes daily articles and quizzes that help users build healthy habits. The app's coaching is designed to be flexible and can be tailored to each user's unique needs and preferences.

In summary, Noom is a mobile health app that combines dietary tracking, exercise tracking, and behavioral coaching to help users achieve their weight loss goals. Its user-friendly interface and evidence-based coaching make it a popular choice for people looking to make sustainable lifestyle changes.

Noom's Effectiveness



Noom is a weight loss program that claims to be scientifically proven to help people lose weight and keep it off. In this section, we will examine the scientific evidence and user testimonials to determine if Noom is effective.

Scientific Evidence

Noom's approach to weight loss is based on the principles of cognitive-behavioral therapy (CBT), which has been shown to be effective in treating a variety of mental health conditions. According to a study published in the International Journal of Obesity, Noom's CBT-based program was effective in promoting weight loss among participants. The study found that participants who completed the program lost an average of 5.5% of their body weight over a period of 16 weeks.

Another study published in the Journal of Medical Internet Research found that Noom was effective in promoting weight loss among people with prediabetes. The study found that participants who completed the program lost an average of 5.9% of their body weight over a period of 16 weeks.

User Testimonials

Noom has received mixed reviews from users. Some users report significant weight loss and improved health outcomes, while others report little to no improvement. One user on Trustpilot reported losing 20 pounds in 3 months with Noom, while another user on Reddit reported losing only 4 pounds in 6 weeks.

Overall, the scientific evidence suggests that Noom is an effective weight loss program. However, individual results may vary and user testimonials should be taken with a grain of salt.

Pricing and Subscription Options

Noom offers a variety of pricing and subscription options to fit different budgets and lifestyles. The most popular package is the monthly auto-recurring plan, which costs $59 per month. However, prices go down as you commit to longer subscriptions. For example, the 6-month auto-recurring plan costs $149 ($24.83 per month), and the annual auto-recurring plan costs $199 ($16.58 per month).

Noom also offers a free trial period of 14 days, during which users can test the program and decide whether it is a good fit for them. After the trial period, users will be automatically enrolled in the subscription plan they selected during sign-up. To cancel the subscription, users need to contact Noom's customer support team at least 24 hours before the next billing cycle.

It is important to note that Noom's pricing structure is different from traditional diet programs that charge a one-time fee for access to their resources. Noom's subscription model means that users pay for ongoing support and guidance from their personal coach and access to the app's features, including daily articles, quizzes, and tracking tools. While some users may find the subscription model more expensive than a one-time payment, others may appreciate the ongoing support and accountability that Noom provides.

Overall, Noom's pricing and subscription options are flexible and offer a range of choices to fit different budgets and lifestyles. Users can choose the plan that works best for them and cancel at any time if they are not satisfied with the program.

Frequently Asked Questions

What are the most common benefits users experience with Noom?

Users of Noom report losing weight, feeling more confident, and experiencing improved overall health. Noom's personalized approach to weight loss, including its focus on behavioral change, has helped many users establish healthier habits and maintain their weight loss long-term.

How does Noom support individuals going through menopause?

Noom recognizes that menopause can be a challenging time for women, and its program is designed to support women going through this transition. Noom provides guidance on managing symptoms such as hot flashes, mood swings, and sleep disturbances, as well as tips for maintaining a healthy weight during this time.

What are the main criticisms or complaints users have about Noom?

Some users have criticized Noom's use of calorie counting and its emphasis on tracking food intake. Others have expressed frustration with the program's cost, which can be higher than other weight loss programs.

What do health experts typically say about the effectiveness of Noom?

Many health experts have praised Noom for its evidence-based approach to weight loss and its focus on behavior change. Studies have shown that Noom can be an effective tool for weight loss, and its emphasis on sustainable habits has been praised by experts.

In what ways does Noom differ from other weight loss programs like WW?

Noom differs from other weight loss programs in its focus on behavior change and its use of personalized coaching. While programs like WW focus on calorie counting and group meetings, Noom offers individualized support and guidance to help users establish healthy habits that can be maintained over the long term.

Is there a cost associated with using Noom, and is it justified by the results?

Yes, there is a cost associated with using Noom, and the program can be more expensive than other weight loss programs. However, many users have reported significant weight loss and improved overall health as a result of using Noom, and the program's personalized approach and emphasis on sustainable habits may make it a worthwhile investment for some individuals.